Create Your Company Brochures in 5 Easy Steps

 

 

 

Just like your business cards, your company brochures are essential tools – they help build your brand image but more importantly they tell potential customers who you are and what you do.

Step 1   Always focus on the goal and decide what you are trying to achieve with your company brochures – remember that you need to make it clear how you can solve a problem for your customer.

Step 2   Your brochures need to grab attention, spark interest and prompt action. They might be visually interesting but do they clearly convey what you do and why that matters for them.

Step 3   Keep text relevant and only keep what makes sense for your potential customers. Choose a template and decide on the design – if you build houses you will choose graphic elements and colors that will be very different than if you owned a flower shop. For example, Geographics Leaves-Tri-Fold brochures would work wonderfully with a flower shop, the paper design quickly let’s potential customers know what to expect from the first moment they see it. You can easily add your text and print using your office printer. They are designed for printing on both sides and scored for easy folding.

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If you prefer to design your brochures from scratch, Geographics also offers premium quality white Tri-Fold Brochure Paper, perfect for impressive three-panel brochures and pre-scored for easy folding. Geographics also offers IClicknPrint Design Center, an application where you can customize Geo brochure paper. The application is offered free to all Geographics customers and offers many editing tools, among which Merge. Once created, your company brochure file can be downloaded for print as a PDF file and you can save it in your computer for future use.

Step 4   Use words and images that make it easy for customers to understand what you do. If you sell flowers, don’t put a photo of your building on your brochure or an abstract image – use a photo that shows an employee handing someone a beautiful bouquet.

Step 5   Include your contact information and a call to action, what do you want people to do next – use a discount code to place an order, stop by the shop to see a new product, etc.

Remember that your company brochures are a quick and inexpensive way for people to learn that you exists but also to understand what that means for them and why they should care.

Printable Business Cards Offer Complete Customization from Home

Geographics Fleur De Lis Printable Business CardsDid you know that printing business cards from home is a great way to make personalized stationery for your business that can save you some cash? Printable business cards are available both online and in stores in a wide selection of color and designs. By designing and printing your own business cards, you can make impressive stationery for your business contacts that is personally representative of your company.

Printable business cards are usually found in the form of micro-perforated 8.5”x11” sheets with 10 cards per sheet. By printing sheets of business cards and separating them after printing, you can save a large amount of time, particularly when printing business cards in bulk. The cards can feature a matte or glossy finish for visual appeal as well as a number of pre-printed embellishments such as embossing, foil bordering, patterns for holidays and more. Before you plan out your digital business card design, make sure to choose the specific set of printable business cards you’d like to use. Cards with a pre-printed design may not feature a traditional straight alignment, and may also reduce the amount of space on your card. However, design business cards eliminate some of the design work on your part to make for a speedy design process.

It is easiest to use printable business cards with a pre-made template. Many times, you will find these online offered by printable stationery retailers. For instance, Geographics.com offers free business card templates that are workable in MS Word.  All you need to do is download the file and then type in the text for your cards within the designated guidelines. By using ready-made Word templates, you can also easily incorporate digital embellishments such as a company logo into your cards. Play around with various fonts, colors and alignments to create a professional design that best represents your business.

There are also many design programs available that can help you design your business cards with more thorough design tools. Although design software for business cards can be costly, the advantage is that the program walks you through the design process, gives you access to a variety of creative tools and ideally provides for a simple printing process. The iClickn’Print Design Center offered by Geographics.com is a web-based design program that is free to use for Geographics customers.

Whatever method you choose, using printable business cards gives you the opportunity to portray your business in the way you feel is best. DIY and save!

Use Document Covers, Awards Plaques, and Diploma Frames to Show Off Custom Certificates

Document Covers Linen and Metallic by GeographicsWhen making personalized certificates for your colleagues, students, and loved ones, using presentation items such as document covers, awards plaques, and diploma frames can be both visually attractive and functional additions to your awards.  Formal document holders are available in a wide variety of sizes and styles, so you can use them for almost any type of certificate award.  By using decorative document covers, you will also make a lasting impression your certificate recipients and also enhance the presentation of your awards ceremony.

Document covers as well as frames and plaques for awards can be constructed from many materials.  Document covers, for example, are typically made from sturdy cover stock and come in different colors and textures, such as linen and metallic.  A 9.75”x12.5” document cover will hold a standard size 8.5”x11” certificate.  Awards plaques are traditionally made from wood or plastic and usually feature a protective covering under which you can display your certificate.  Diploma frames are available in a number of standard paper sizes, such as 8.5”x11” or 11”x14”, to suit different types of documents such as handmade diplomas.  Finally, certificate envelopes are an attractive, inexpensive option if you are informally giving or sending an award.

If you want to apply all types of embellishments to your certificates, printable certificate kits make an excellent deal as they can feature printable certificate paper, decorative add-ons and a document cover all in one package!  Kits allow you to make a number of certificates with all of the trimmings at lower cost, and as a result they will speed up your creation process if you need to make a large number of awards.  Document covers in particular can also be purchased separately in bulk quantities to efficiently prepare for your awards ceremony.

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Document covers, awards plaques, and diploma frames are valuable additions to handmade awards.  No matter your budget, you can create professional-looking award certificates using your home, school or office equipment.  Print your own awards and save!

Use Printable Blank Cards and Save for Any Event

Geographics Printable Blank Greeting CardsPrintable blank cards can be an asset when it comes to saving time and money for a party or event.  By printing your own greeting cards, note cards, thank you cards, RSVP cards and much more you can keep your wallet full and also customize the stationery for your event however you like.  Blank cards are available in a large number of sizes, colors, and formats and work well for casual, formal, and professional events.

Printable blank cards are inexpensive and easy to find in physical stores as well as online.  Blank greeting cards are typically sold in a 5.5”x8.5” size folded, but they may come several varieties of finishes, such as matte and glossy.  You can save a lot of money by purchasing blank greeting cards in bulk quantities, which often come with envelopes included.  Blank note cards are also foldable but usually found smaller than greeting cards in a size such as 4.25”x6.25”; they work excellently as thank you cards or as mini invitations.  Post cards are flat cards that come in a wide color variety and can be used for all types of cards.  If you’re feeling creative, blank business cards (often sold in perforated 8.5”x11” sheets) are a not only a great material for making custom business cards, but they are also perfect for name or gift tags.

Even if you’re new to using printable blank cards, making your own printable stationery can be a simple and fast task with the right design tools.  For example, using a downloadable card template will help to ease the process of designing a blank card from scratch and also offers an inexpensive solution compared to using greeting card software.  Downloadable templates will vary in structure depending on the source website.  MS Word templates, for example, typically feature text boxes so you can write in your text and guidelines to help print a specific type of card correctly.  Online stationery retailers are some great sources for free templates; for your security, make sure you download from a source that you trust.

In addition to templates, you may also find design programs online that offer in-depth tools to create designs for printable blank cards.  Card-making programs come in all shapes and sizes, so it is important to research your options to determine which programs offer the best value for stationery needs and your money.  The iClicknPrint Design Center is one example of web-based design program that is free to Geographics.com customers.  With iClicknPrint, you can create your own templates or use pre-made layouts for all types of cards, including 2UP and 4UP cards with include two and four cards per sheet, respectively.  Furthermore, you can add decorative touches such as clip art, shapes and lines, suggested wording and other additions to make fast, creative cards for any occasion.

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Using a material such as printable blank cards to create personalized cards is a fantastic way to make meaningful cards and also save money year-round.  Buy blank cards in bulk and save!

Why Use Photo Paper to Print your own Photos?

Professional High Gloss Photo PaperPrinting your own photos from home using photo paper is simple, convenient and very cost-effective.  However, some people may be opposed to the idea because they wonder whether the photo quality will be worth it.  With the latest technology, you can truly print traditional-looking and fantastic quality photos in minutes!  Not all photo papers are made equal, so it is helpful to learn about the various types of photo paper on the market to effectively choose the best photo paper for your project and for your printer type.  At Geographics.com, you can browse from a versatile selection of photo paper and discover exactly how many options you have.

Once an image is printed using photo paper versus standard printer paper, the difference in photo quality is very apparent.  Compared to printer paper, photo paper is relatively thick—it may be classified as heavyweight or super heavyweight paper and provides for a much hardier photograph.  Photo papers are also coated with specialty finishes which can range from matte to high gloss.  The finish of a photo paper serves multiple functions—it will bring out the colors in a matte, satin or glossy or high gloss appearance and it may protect a photo from certain environmental factors like the UV rays, possible water drops, fingerprints, etc. depending on the chemistry used.  But most importantly, it will make your photo look great!

When it comes to everyday photo printing, glossy photo paper will get the job done.  Glossy paper is a bright white paper with a moderate gloss that produces vivid colors and a good resolution when printed  in a regular inkjet printer.  The style of the paper mimics the look and feel of developed photos so it is great to use for making photo albums, framed photos and scrapbooks.  Some downsides to printing photos on glossy paper are that they may take some time to dry and may also retain fingerprints from handling.

If you are using photo paper for a specific purpose, such as for an art project or a business presentation, considering other types of paper may be helpful.  For example, matte photo paper is a good choice for photos that need to be displayed from a distance without a frame or covering because glossy photos may produce glare.  The matte is also great for old style black and white photos. Paper with a semi-gloss or satin coating is also a popular choice for traditional-looking photos and together with the matte photo paper it can be a great choice for printing brochures, business cards, greeting cards and professional documents.

For digital photography buffs, choosing the right photo paper is an essential step in making your digital photos look their best on paper.  Professional and premium photo papers are a bit pricier than basic glossy or matte photo papers but they offer many benefits in terms of both quality and convenience.  Professional and premium photo papers are instant drying, super heavyweight, coated with a brilliant glossy finish and guaranteed to last the longest.  These papers are designed to be resistant not only to elements like water and dirt but also natural gases that break down photo ink over time.  For fantastic photos, choosing a professional or premium photo paper is a worthwhile investment.

As both a creative and professional material, photo paper has a wide range of benefits to offer.