Step 1 Always focus on the goal and decide what you are trying to achieve with your company brochures – remember that you need to make it clear how you can solve a problem for your customer.
Step 2 Your brochures need to grab attention, spark interest and prompt action. They might be visually interesting but do they clearly convey what you do and why that matters for them.
Step 3 Keep text relevant and only keep what makes sense for your potential customers. Choose a template and decide on the design – if you build houses you will choose graphic elements and colors that will be very different than if you owned a flower shop. For example, Geographics Leaves-Tri-Fold brochures would work wonderfully with a flower shop, the paper design quickly let’s potential customers know what to expect from the first moment they see it. You can easily add your text and print using your office printer. They are designed for printing on both sides and scored for easy folding.
If you prefer to design your brochures from scratch, Geographics also offers premium quality white Tri-Fold Brochure Paper, perfect for impressive three-panel brochures and pre-scored for easy folding. Geographics also offers IClicknPrint Design Center, an application where you can customize Geo brochure paper. The application is offered free to all Geographics customers and offers many editing tools, among which Merge. Once created, your company brochure file can be downloaded for print as a PDF file and you can save it in your computer for future use.
Step 4 Use words and images that make it easy for customers to understand what you do. If you sell flowers, don’t put a photo of your building on your brochure or an abstract image – use a photo that shows an employee handing someone a beautiful bouquet.
Step 5 Include your contact information and a call to action, what do you want people to do next – use a discount code to place an order, stop by the shop to see a new product, etc.
Remember that your company brochures are a quick and inexpensive way for people to learn that you exists but also to understand what that means for them and why they should care.