Tag: business stationery

Create Your Company Brochures in 5 Easy Steps

by Madlena on March 3, 2017

 

 

 

Just like your business cards, your company brochures are essential tools – they help build your brand image but more importantly they tell potential customers who you are and what you do.

Step 1   Always focus on the goal and decide what you are trying to achieve with your company brochures – remember that you need to make it clear how you can solve a problem for your customer.

Step 2   Your brochures need to grab attention, spark interest and prompt action. They might be visually interesting but do they clearly convey what you do and why that matters for them.

Step 3   Keep text relevant and only keep what makes sense for your potential customers. Choose a template and decide on the design – if you build houses you will choose graphic elements and colors that will be very different than if you owned a flower shop. For example, Geographics Leaves-Tri-Fold brochures would work wonderfully with a flower shop, the paper design quickly let’s potential customers know what to expect from the first moment they see it. You can easily add your text and print using your office printer. They are designed for printing on both sides and scored for easy folding.

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If you prefer to design your brochures from scratch, Geographics also offers premium quality white Tri-Fold Brochure Paper, perfect for impressive three-panel brochures and pre-scored for easy folding. Geographics also offers IClicknPrint Design Center, an application where you can customize Geo brochure paper. The application is offered free to all Geographics customers and offers many editing tools, among which Merge. Once created, your company brochure file can be downloaded for print as a PDF file and you can save it in your computer for future use.

Step 4   Use words and images that make it easy for customers to understand what you do. If you sell flowers, don’t put a photo of your building on your brochure or an abstract image – use a photo that shows an employee handing someone a beautiful bouquet.

Step 5   Include your contact information and a call to action, what do you want people to do next – use a discount code to place an order, stop by the shop to see a new product, etc.

Remember that your company brochures are a quick and inexpensive way for people to learn that you exists but also to understand what that means for them and why they should care.

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How to Choose Materials for Custom Office Stationery

by Madlena on May 1, 2013

Business Office Stationery GeographicsTaking the time to make your own office stationery will go far to make a personal impression on your business contacts.  Office stationery is a broad category that can include business cards, envelopes, invitations, brochure paper, note cards and more.  Creating a cohesive look for all of your office stationery will show your business contacts that you put time into the image of your company.  Online, you can find a wide variety of printable office stationery to fit the style of your business.

Picking out office stationery is a strategic process because the design you choose will say a lot about your company.  You may be wondering how stationery paper differs from plain old copy paper.  The difference is in the paper texture or thickness; copy paper has a standard weight of 20lb, while business letterhead can be thicker or thinner if using fine paper.  Therefore, letterhead paper is generally better at catching a reader’s eye.  Using letterhead paper to print business letters, reports, or other documents will ensure that they stand out from documents printed on regular printer paper.

Most office stationery designs are simple because the main focus of the page should be the content of your document.  For example, many business letterheads feature geometric designs at the top of the document so your eye is drawn towards the content on the page.  However, office stationery can also be themed for holidays or decorative purposes and also have details such as foil embossing.  If you want to save a bit of money, you may be interested in picking up a business suite which contains a collection of stationery such as letterhead, cards, and envelopes all in one package.

Printing personalized office stationery is very easy, particularly when it comes to letterhead.  With a program such as Microsoft Word, you can create and print your own letterhead and envelope designs with ease using the integrated features.  You can also use free stationery templates available on the web which come pre-made with guidelines and text boxes.  A stationery template will differ in structure depending on the website you download from, but in most cases all you need to do type in your own information into the provided text boxes and then insert your own images or clip art if desired.

IClickn’Print, a free online design program offered for Geographics customers, is also a helpful resource when it comes to designing office stationery.  You start by creating your own template using text boxes on a stationery background, or you can select a ready-made template from iClickn’Print.  From there, you can customize your stationery using different fonts and color, insert your company logo or other images using the Add Image tool, add free clip art for decoration, and freely adjust any text box or image in a drag-and-drop style.  Thanks to all of its immersive design tools, iClickn’Print can help you produce highly professional office stationery designs while saving you money.

Shopping for printable office stationery to create custom stationery items for your company is a fun and hassle-free process.  DIY and discover the benefits!

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Where to Get 250 Free Business Cards and How to Use Them

by Madlena on March 13, 2013

Geographics Blank Business CardsManaging a business is costly, and stationery items such as business cards can take a lot out of your wallet.  One of the best ways to save on business stationery is to take advantage of 250 free business card offers.  Such deals are a great way to save if you need to buy other stationery items or if you simply wish to stock up on office supplies.  Geographics.com is one stationery source where you can find a wide selection of printable business cards, letterhead, note cards, mailing labels, brochures and more.  If you place an order that totals $75 or more, you’ll get a free gift of 250 blank white business cards!

Designing and printing a set of 250 business cards for free is fun and simple.  You can do it using a variety of methods, but some common ways include utilizing a design program or a downloadable template.  Business card templates come in different formats depending on the website you use, but one example is a template that you can edit using Microsoft Word.  You can find such templates at www.geographics.com/templates; all you have to do is type your text in the designated boxes.  From there you can add your company logo and customize your text however you like to make a unique card for your company.

One advantage of getting your 250 business cards from Geographics.com is that you’ll have access to the innovative design program, iClickn’Print.  It conveniently offers a template for business cards that is made from a series of text boxes.  You can create a set of business cards in seconds using the handy “Synchronize” feature; once you’ve entered and stylized your text design for one business card, clicking the “Synchronize” button will instantly apply your design to the rest of the business cards on your sheet.  Voila!  You’ll have a set of business cards ready to print.  Using iClickn’Print, you’ll also have the chance to easily decorate your business cards using shapes, clip art, or your own images.

By creating your business cards instead of ordering them, you’ll save money and also be able to take pride in your customized design.  Check out the business stationery at Geographics.com to find some great designs and try out some hassle-free design tools.

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How to Design a Letterhead Using Business Stationery or Design Paper

by Madlena on January 4, 2013

Business LetterheadIf you’ve been curious about how to design a letterhead, then you’ll be happy to know that with the right tools it is a quick, simple and fun process.  All you need to start is a business letterhead paper that suits the feel of your company.  For holiday or celebratory memos, you can also use design paper to make your documents more festive.  Since letterhead designs revolve around a standard 8.5″ x 11″ layout, designing a letterhead is super easy.  You can use a word processing program to make a simple design in minutes or you can use a more extensive design software to make your design all the more unique.  At Geographics.com, you can find a wide variety of designer paper suitable for letterhead as well as some helpful and free design aids!

There is no perfect method regarding how to design a letterhead, but a standard business letterhead features several typical components.  These include your company’s logo, your company’s name and location, your recipient’s name and address, the date, and a greeting.  After the body of your letter, the footer of your letterhead should include a closing salutation, your name, your title, and your contact information.  Traditionally, all of the elements in a business letter are left-justified.  However, you can make a great impression by trying out a unique design on your letterhead.  For example, play around with the placement of your company’s logo, try out several different fonts and colors for your text, and insert some clip art for a fun, personal touch if it matches the content of your letter.  There are lots of tools you can use online to make a completely original and successful letterhead design.

Click n’ Print, a free online design program from Geographics.com, features visual guidelines and a variety of design tools within an easy-to-use interface to help you learn how to design a letterhead.  When you start Click n’ Print, you begin with a blank template.  If you’re using a stationery or design paper purchased from Geographics.com, you can choose to work on a background that matches your product to get a better idea of sizing when you design.  To create your letterhead, you can insert text boxes to form a layout and freely adjust them in a drag-and-drop style.  After typing the text content for your letterhead, you can edit the font, color, and sizing of your text.  From there, you can add  free clip art or insert your own images or company logo to finalize your document.  Using Click n’ Print, there are few limits to designing a letterhead.

With all of the choices in business stationery and design tools you can find online, there’s nothing stopping you from learning how to design a letterhead for personal or business use.  Visit Geographics.com to see a great assortment of letterhead materials.

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